＜amadana について＞
“美しいカデン”をコンセプトとした株式会社リアル・フリートのオリジナル総合家電ブランド。2003年10月に発表。
ラインナップは電話機、空気清浄機など現在30機種以上を展開。国内では直営店４店舗（表参道ヒルズ店、BALS STORE中目黒店、銀座Velvia館店、渋谷パルコ店）を含む販売店網を構築。
2005年にミラノ国際家具見本市「ミラノ・サローネ」にて海外初出展を機に、北米やEU圏のハイエンドのセレクトショップを中心に国外展開を開始。 2007年9月より、各国現地法人との正規代理店契約締結を行い、韓国や台湾をはじめとしたアジア市場への本格的な海外事業も開始した。

＜ブランド名について＞
amadanaという名前は、日本の江戸時代、漆器を扱う店が集まる一帯として有名だった街の名前に由来。

In the same way that ceramic goods are known as ‘china’, in earlier centuries the upper classes in European society prized goods made of lacquer and called them ‘japanware’. Lacquerware includes household items whose use dates back thousands of years, born of the uniquely Japanese lifestyle, aesthetic sense and technology. The amadana series are electrical appliances similarly born of a specifically Japanese practicality, beauty and technology.

< about amadana >
It is an original electrical appliances brand, created by REALFLEET Co., Ltd., introduced in the market in October 2003.  The products range more than 30 categories including telephones air-purifiers etc. Company owned flagship stores are located in Omotesando, Ginza, Nakameguro, and Shibuya. Started from year 2005, amadana started to expand to overseas market. An exhibition at Salone de mobile Milano was the first footstep in 2005. Soon after the exhibition, amadana was selected by many celebrated design stores, high-end select shops such as 10 corso como in Milan, The Conran Shop in London. From year 2007, the company named exclusive distributors in Taiwan and Korea.

< about the brand name >
The name ‘amadana’ comes from a famous town in Japan’s Edo period where lacquerware shops were concentrated.